作业帮英语翻译作者通过论述厦普赛尔企业的品牌战略的优势,即消费者需求多元化为饮料新产品开发提供广阔的市场空间、日益细分化的消费群体为饮料企业开展目标营销提供机会、饮料产品生命
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英语翻译作者通过论述厦普赛尔企业的品牌战略的优势,即消费者需求多元化为饮料新产品开发提供广阔的市场空间、日益细分化的消费群体为饮料企业开展目标营销提供机会、饮料产品生命
英语翻译
作者通过论述厦普赛尔企业的品牌战略的优势,即消费者需求多元化为饮料新产品开发提供广阔的市场空间、日益细分化的消费群体为饮料企业开展目标营销提供机会、饮料产品生命周期的差异为成长型饮品创造无限市场潜量、饮料企业市场渗透的地域差异为其避实就虚策略、创造空间加入WTO以后市场的国际化为其参与国际竞争提供便利.以及劣势,即单纯售卖产品,服务薄弱、所接触到的员工,均没有真正建立客户第一的现代服务理念、 未摆脱个人公司的格局、缺乏真实的饮料业管理经验、小型企业,资源薄弱,信用度受制约、产品与技术老化,新产品的开发不顺利等.指出了厦普赛尔将来企业品牌战略的走向和趋势.
英语翻译作者通过论述厦普赛尔企业的品牌战略的优势,即消费者需求多元化为饮料新产品开发提供广阔的市场空间、日益细分化的消费群体为饮料企业开展目标营销提供机会、饮料产品生命
House of Purcell by discussing the advantages of corporate brand strategy, namely, diversification of consumer demand for the beverage product development and provide a vast new market space, growing segment of the beverage consumer groups provide an opportunity for enterprises to develop target marketing, beverage product life cycle differences to create unlimited drinks for the growing market potential, market penetration and beverage companies Bishijiuxu strategy for regional differences, and create space for the market after joining WTO International to facilitate their participation in international competition. And disadvantages, that is simply selling products and services are weak, come into contact with the staff, are not really the first modern building customer service concept, not out of the pattern of individual companies, the lack of real management experience in the beverage industry, small business, resources, weak credit subject to the control, product and technological obsolescence, new product development is not smooth and so on. Ha Purcell pointed out the future direction of corporate brand strategy and trends.